About PPLL
Paranoid People Live Longer — PPLL — is an independent Canadian art-and-product universe built around original artwork, useful warnings, pattern recognition, signal objects, and darkly funny observations about human behaviour.
The phrase sounds dark because it is supposed to. But it is not about panic.
In the PPLL universe, “Paranoid” means controlled situational awareness: noticing patterns, reading the room, checking the exits, keeping receipts, and refusing to sleepwalk through systems that punish people for not paying attention.
“Paranoia” is different. Paranoia is when fear, distortion, or loss of control takes over. PPLL does not promote clinical paranoia and does not offer medical or mental health advice.
PPLL is built from art, objects, rules, warnings, glossary terms, archive fragments, QR discoveries, stickers, apparel, mugs, prints, and strange little signals that turn ordinary products into part of a larger universe.
This is not a generic merch store.
It is a growing archive for observers.
What PPLL sells: apparel, stickers, mugs, prints, art products, digital products when available, and archive-style objects.
What PPLL is: intentionally strange, dark, satirical, philosophical, and anthropological. Built around noticing systems, rituals, signals, human behaviour, and survival patterns.
What PPLL is not: a generic clothing brand, medical advice, a conspiracy brand, a mental health program, a motivational quote brand, or a normal merch store with edgy slogans slapped on products.
PPLL is built by Roger Crosby, the artist and founder behind the project. Inside the world of PPLL, he also uses the title Archivist — because the work is partly about collecting fragments, rules, images, language, and signals, then giving them somewhere to live.
The public side of PPLL lives here in the shop, in posted fragments, in signal objects, and in the archive as it grows. Some doors are visible. Some are earned later.
You do not have to understand the whole thing to start.
You can buy the object and leave happy.
You can read the pages and go deeper.
You can scan the code and see where it takes you.
If you are the kind of person who reads the fine print, checks the corners, notices the pattern, and asks why the door is there in the first place, you are probably not here by accident.
Stay aware. Stay curious. Stay paranoid.